DELOITTE - CRACK THE CASE

Challenge:

Develop an engaging and innovative social campaign that appeals to STEM (Science, Technology, Engineering and Mathematics) talents and creates awareness of Deloitte as an innovative employer.

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Idea:

Create an interactive Facebook canvas based on a realistic Deloitte case. STEM talents are able to make strategic decisions for a self-driving car manufacturer within this canvas. While conquering the global car industry, we subtly confront the target audience with the brand Deloitte.

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Results:

• Average time spent on canvas: 145 seconds

• Canvas game players: 84.439

Awards:

• Dutch Interactive Award nomination in the category Activation

• Universum award: Deloitte is the most attractive employer of the Big Four.

• Universum award: Biggest growth in popularity within the STEM-community.