HEMA - TOMPOUCEKOERS

Challenge:

Develop a exciting and unique Kingsday campaign for HEMA that will increase orange tompouce sales

​

Idea:

Using the Dutch trading tradition during Kingsday to encourage people to trade an orange tompouce for other stuff. People can share their results with #tompoucekoers. The coolest trade will get a free year of shopping at HEMA.

Awards:

• Bronze YoungDogs award