LANDAL GREENPARKS - DOOR DE OGEN VAN

Challenge:

Generate 10.000 leads in the Netherlands and Belgium that can be followed up by e-mailmarketing. Do this by showing the diversity of the parks and that Landal GreenParks stands for ‘Real Nature’. Creative video techniques and gamification is a plus.

Idea:

Showing Landal GreenParks through the eyes of wild animals. The target audience had to awnser what kind of animal it was and was able to win a holiday at Landal GreenParks if they filled out the form.

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Results:

• 10.489 leads.

• The client rated creativity with a 9 out of 10 during a customer satisfaction survey.

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