BRANDWEER - BRANDPREVENTIE

Challenge:

100.000 house fires take place in the Netherlands every single year. Making people aware of the danger is something that has been done for years and isn’t effective enough. Find a way to inform people in a way that sticks.

Idea:

People are more aware of the house fire problem whenever it happens close to their home.  Therefor we partnered with the fire department and whenever there was a fire, we targeted the neighbors with an interactive Facebook canvas based on the cause of the fire.

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Results:

• Over 260.000 local residents have been informed after the house fires, which is 50% of all the residents.

• After every fire we were able to reach the local residents within 24 hours.