WORLD ANIMAL PROTECTION - THE BIGGER PICTURE

Challenge:

Make people aware of the fact that the animals in tourist attractions live a stressful and miserable life and convince tourists to stop supporting these initiatives.

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Idea:

Show the tourists the bigger picture behind their animal selfies.

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Results:

- ​Unique reach: 2.500.000

- Reported pictures: 27.615

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Awards:

​- SPIN Award nomination - Digital campaign